Drive Time
Eighty-two percent of truck owners would give up streaming services for a year before giving up their truck; 79% would rather give up drinking alcohol. Read the whole story
"This app is a modern-day expression of a longstanding Lexus core value: 'genchi genbutsu' or 'go and see,'" says Lexus marketing VP Lisa Materazzo. Read the whole story
The Rogue "bears the greater burden" of bringing customers back to the showroom, says Ivan Drury, Edmunds' senior manager of insights. Read the whole story
"Other auto retailers have made their best attempts at offering services similar to ours," Carvana's Ryan Keeton tells "Marketing Daily." Read the whole story
Many of this year's live Pride activities have been cancelled due to the pandemic, but automakers are still finding ways to support the community. Read the whole story
Brands need to ensure they have the Spanish-language content and landing page to support traffic and conversions, or Google may not approve the use … Read the whole story
A growing number of brands -- including The North Face, REI and Upwork -- are joining a month-long boycott of Facebook over its refusal … Read the whole story
Bilingual U.S. residents have quickly become a focus for advertisers across political and other market categories during the presidential election year. Agencies and publishers … Read the whole story
- COMMENTARY
Many advertisers paused campaigns due to COVID-19, but those that did not and changed their message emerged stronger. Analyzing data from thousands of advertisers, … Read the whole story
