Buick is the first automotive brand to develop a "custom shopping utterance," Buick's Kate Hrabovsky tells "Marketing Daily." Read the whole story

The automaker has a long-standing tradition of using pets in its marketing and supporting local pet adoptions. Read the whole story

The new BMW credit card offerings are designed to deliver the performance expected from premium brands, says BMW's Ian Smith. Read the whole story

"Let the truck do all the talking" was creative mantra throughout creation of social-media content and reveal videos, according to agency. Read the whole story

"There's something special about the Volkswagen brand that feels familiar and inviting," says Committee of Seventy's David Thornburgh. Read the whole story

"With Audi Goals Drive Progress, we literally put 'our money where our mouth is,'" Audi's Shawna Burtscher tells "Marketing Daily." Read the whole story

"COVID-19 has fundamentally changed the way people behave and interact," Mazda's Brad Audet tells "Marketing Daily." Read the whole story