Marketing Automotive Weekly
Monday, November 16, 2020
  • Hyundai Partners With Spotify For Elantra Activation

    Hyundai has run ads on the platform previously, but this is a first-of-its-kind campaign partnership, Hyundai's Angela Zepeda tells "Marketing Daily." Read the whole story

  • Honda Targets Gen Z With Civic Reveal On Twitch

    Building visibility among the gaming community is "critically important" for the Honda brand, says Phil Hruska, Honda manager media strategy. Read the whole story

  • Volkswagen Nabs Mitsubishi Marketing Executive

    Kimberley Gardiner replaces Saad Chehab, who left VW in May after 9 months. She leaves Mitsubishi without a CMO. Read the whole story

  • Lexus Inspired By Pandemic For Holiday Campaign

    The "December to Remember" campaign from IW Group salutes the roles that driveways have played throughout the year because of social distancing. Read the whole story

  • Toyota Brings Back Feel-Good Drawing Contest

    The world contest was on hold this year due to COVID-19, but the U.S. portion, Toyota Dream Car USA Art Contest, opens Nov. 16. Read the whole story

  • GroupM's Wieser On The Upside Of A Pandemic

    Significant unintended benefits for marketers have been the adoption of "slow-walking" programs already in place, and encouragement of innovation. Read the whole story