The event provides a venue to engage with "like-minded outdoor enthusiasts," Jeep's Jim Morrison tells "Marketing Daily." Read the whole story

American ballet dancer Misty Copeland and professional basketball player Gabby Williams helped kick off the challenge. Read the whole story

The virtual aspect presents new opportunities and the chance to reach more consumers, Acura's Greg Dewein tells "Marketing Daily." Read the whole story

"Whether a new or used model, loyalty matters," says Robert Passikoff, Brand Keys founder and president. Read the whole story

The automaker's "Accelerate The Good" program began in 2019 when the "Great Unknowns Scholarship" was established. Read the whole story

The automaker provided a screenshot of the Cadillac spot, which shows the Lyriq in a driveway next to a topiary dinosaur. Read the whole story

The appointment evolved from project work that the agency had been doing for the brand, which is set to launch its first car in … Read the whole story