Drive Time
by Tanya Gazdik, Staff Writer
"I was left feeling fatigued and negatively influenced by brand marketing that wasn't properly controlled," says a recent car buyer. Read the whole story
by Tanya Gazdik
"We will be leaning into the QX55's head-turning style" and "championing individuality, not conformity," Infiniti's Phil York says. Read the whole story
by Tanya Gazdik
Plano, Texas-based Toyota want to help its neighbors emerge from the storm, says Toyota's Sean Suggs. Read the whole story
by Tanya Gazdik
Recent Ford efforts aimed at Black and Hispanic audiences had subtle pandemic sub-themes. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But private equity partners will be more demanding of growth, Chief Outsiders reports. Read the whole story
by Laurie Sullivan
Consumer electronics, sporting goods, and consumer product goods saw an uptick in digital ad spend toward the end of 2020, according to data released … Read the whole story
by Joe Mandese
As far as the media marketplace goes, 2020 was a tale of two economies. While advertising and marketing spending experienced one of its worst … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
There is apparently no standard for how prime-time series handle the Coronavirus pandemic. Many incorporate it into their storylines, while others touch on it … Read the whole story