"The timing also felt natural, capitalizing on spring break and other road trip activities taking place this time of year," says Honda's Allie Coulter. Read the whole story

The same type of Alexa voice command functionality many people have in their homes will be wired to 700,000 Ford vehicles in 2021. Read the whole story

Chevrolet works with Carol H. Williams Advertising, the brand's African American agency of record, on the "Discover the Unexpected" fellowship. Read the whole story

The program is open to people of all ages, but focuses on individuals 50 and older and other vulnerable individuals. Read the whole story

The automaker will also direct $150,000 of its U.S. Soccer sponsorship over the next two years to the Jill Ellis Scholarship Fund. Read the whole story

The Spanish-language media company also credits higher overall ad revenue from new brand business, as well growth in low-volume accounts. Read the whole story

A year ago, radio was hit with a massive 23.6% decline to $9.7 billion. Read the whole story

Data from the Nextdoor app has become a valuable tool for marketers looking to track real-time, local changes in consumer behavior. The data reveals … Read the whole story

The number using any streaming service is 79%, versus 60% using a traditional pay-TV service. The percentages using three or more top SVODs leapt … Read the whole story