The tagline "champions each of us to become the most inspirational and aspirational version of our selves," says Cadillac CMO Melissa Grady Dias. Read the whole story
As part of its effort to win the account Omnicom is creating a dedicated global entity to service it and is acquiring two current … Read the whole story
The post announcing the challenge has already been liked more than 5K times, and videos using the hashtag have been viewed more than 3.5 … Read the whole story
What IS surprising: how few brands made their debut in the Brand Keys Loyalty Leader List this year -- the fewest newbies in over … Read the whole story
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CHEQ's report, The Cost of Lost Revenue Opportunities, reveals how much revenue companies in six sectors lose due to bots and fake user profiles. Read the whole story
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While Whites were accurately identified 68% of the time in large digital datasets used for target marketing, that "visibility" dropped to 28% for Blacks. Read the whole story
