Honda and Billboard have enlisted global Latin music sensation Rauw Alejandro #CurameChoreo as part of the Honda Stage music program.
Building on the original #Curame TikTok challenge inspired by Rauw’s hit song “Cúrame,” Honda, Billboard and the artist are encouraging fans to take the challenge one step further by learning a new set of dance moves while sharing #CurameChoreo.
The post announcing the challenge has already been liked more than 5K times, and videos using the hashtag have been viewed more than 3.5 billion times.
Consumers can follow Honda Stage throughout September to watch the Rauw Alejandro docuseries, premiering on billboard.com/hondastage.
Honda Stage is the automaker’s music program that highlights breakout stars of the music industry, with past performances from the likes of Tones And I, Cordae, Chloe & Halle, Orville Peck, Snoh Aalegra and Sech.
Honda’s music programming includes the Honda Civic Tour, now in its 20th year, and partnerships with music festivals, including Austin City Limits and Governor’s Ball.
Honda Stage’s exclusive online content offers music fans access to custom online music programming, performances and artist interviews.