Drive Time
"Forester customers want actual capability, not just a vehicle that looks capable," Subaru's Michael Redic tells MediaPost. Read the whole story
The activation played into Lexus' experimental philosophy to try new things, Lexus' Vinay Shahani tells "Marketing Daily." Read the whole story
This is Hyundai's largest investment in a targeted African American campaign, Hyundai's Angela Zepeda tells "Marketing Daily." Read the whole story
The creative aims to show how Alfa Romeo vehicles are designed, with a premium placed on both driving and emotion. Read the whole story
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
The rings showcase the Mercedes-Benz brand with its signature star pattern alongside the Summoner's emblem. Read the whole story
Harley-Davidson, BMW, and Honda all showed improvement this year, while Chevrolet, Ford, and Mercedes-Benz all declined. Read the whole story
- COMMENTARY
My neighbor has had a connected, high-end electric sports car for about a week. He still can't figure out how to use it. Read the whole story
