Matt VanDyke was MediaPost's Automotive Marketer of the Year for 2021. Read the whole story

The spot aims to "celebrate bold, brilliant and bespoke musical pioneers and innovators," per the automaker. Read the whole story

"What used to be forthright patriotic marketing has mutated to camouflaged promotional ploys," says Brand Keys' Robert Passikoff. Read the whole story

The appointment comes as the automaker strives to strengthen its digital footprint in America. Read the whole story

The HR-V is an aspirational vehicle positioned as the gateway of the Honda lineup, says Jessika Laudermilk, senior manager, Honda marketing. Read the whole story

Faculty members helped Hyundai delve into sustainability issues with the support of three dozen student researchers. Read the whole story

J.D. Power has calculated a national IQS score for Tesla based on a sample of surveys from owners. Read the whole story