One test includes a drive-in climate chamber with the ability to set temperature ranges between --94 to 266 F to mirror hundreds of possible climate conditions. Read the whole story
Charlotte Blank was previously the director of transformation and analytics at Jaguar Land Rover North America. Read the whole story
The luxury automaker is calling the effort its most "significant product marketing campaign of 2022." Read the whole story
The Portland-based agency succeeds BBDO in the role. BBDO will handle CRM duties in the U.S. WPP continues to handle media duties globally. Read the whole story
The full-line campaign highlights the space folks need to have an important conversation or disconnect from it all. Read the whole story
The agency sent teams of documentarians out across the country to capture driveways of all kinds. Read the whole story
The spot is "the epitome of iron sharpens iron," says Eunique Jones Gibson, Culture Brands founder and chief creative officer. Read the whole story
One of the musicians, Gloria Anderson, composed a song about an old Nissan she owned called "Like She Does (The Car Song)." Read the whole story
A key concern for brands is that some of the most popular digital channels among younger consumers provide fewer opportunities for ad breaks. Read the whole story