Drive Time
It's really to an owner's advantage to parse the invoice/window sticker and learn how each feature they are paying for functions. Read the whole story
The all-electric vehicle will be shown as the superhero's family car in Marvel Studios' "Ant-Man and The Wasp: Quantumania." Read the whole story
The partnership represents the way GM is "looking at doing our marketing moving forward," says GM CMO Deborah Wahl. Read the whole story
The automaker has used the teaser approach to releasing its Super Bowl spot the last several years. Read the whole story
The deal will help the automaker get in front of next-gen buyers, since millennials and Gen Z represent nearly half of Topgolf venue players. Read the whole story
"Our first Asian American creative campaign places a strong emphasis on family values," says Hyundai CMO Angela Zepeda. Read the whole story
Audi RED will be led by Marco Tomada and Stephan Strecker, with the support of a board of directors made up of equal partner … Read the whole story
Debuting the morning of Feb. 1, by early afternoon the channel already had more than 6k followers and nearly 14k likes. Read the whole story
New Era and Formula E will also collaborate on bespoke and limited-edition styles, such as unique designs for landmark races. Read the whole story
Hruska's promotion is the latest in a series of domino effect moves in the American Honda marketing department. Read the whole story
The deal will pair automotive consumer data with TV streaming data to help auto marketers buying ad time on Roku better understand how advertising … Read the whole story
Super Bowl LVII fans can now watch the first teasers and ads on YouTube's AdBlitz channel, including the NFL's and Hyundai's Super Bowl in-game … Read the whole story
Thanks to a partnership with Conde Nast, more than 1.25 million viewers saw a cut-down of the Genesis G90 spot before viewing the livestream … Read the whole story
