Marketing Automotive Weekly
Monday, February 13, 2023
  • Automotive National TV Spending Declines 5.3% In January

    Volkswagen burst into the top 10 automakers by estimated spend in January 2023 with a whopping 1,241% year-over-year increase. Read the whole story

  • Stellantis Debuts Jeep, Ram Super Bowl Spots

    The automaker was anticipating a flood of EV spots "because that's the only thing that is now super relevant," says Stellantis CMO. Read the whole story

  • Kia Offers Alternate Endings To Super Bowl Spot Via TikTok

    "When you're talking to 100 million people, you want to have a story that is relatable to the majority of them," says Kia CMO. Read the whole story

  • Volkswagen Partners With Marvel For ID.4 Campaign

    The all-electric vehicle will be shown as the superhero's family car in Marvel Studios' "Ant-Man and The Wasp: Quantumania." Read the whole story

  • Kia Hires Brand Experience Director

    Mays' appointment is effective immediately. He will report directly to Russell Wager, vice president, marketing, Kia America. Read the whole story

  • Honda, Raedio Partner On Music Competition Series

    The series launched Feb. 7 with "Honda Hot16." Additional Honda and Raedio activations will be announced in the coming months. Read the whole story