After "Binky Dad" aired, Kia's traffic spiked 230% to its branded pages on Cars.com. Read the whole story
Volkswagen burst into the top 10 automakers by estimated spend in January 2023 with a whopping 1,241% year-over-year increase. Read the whole story
The automaker was anticipating a flood of EV spots "because that's the only thing that is now super relevant," says Stellantis CMO. Read the whole story
"When you're talking to 100 million people, you want to have a story that is relatable to the majority of them," says Kia CMO. Read the whole story
The all-electric vehicle will be shown as the superhero's family car in Marvel Studios' "Ant-Man and The Wasp: Quantumania." Read the whole story
Mays' appointment is effective immediately. He will report directly to Russell Wager, vice president, marketing, Kia America. Read the whole story
The series launched Feb. 7 with "Honda Hot16." Additional Honda and Raedio activations will be announced in the coming months. Read the whole story