The target is Gen X and millennials who have the disposable income to seek out adventures, Ford's Gretchen Sauer tells "Marketing Daily." Read the whole story

The automaker has entered the next phase of its technology-driven transformation, which will include "new and exciting customer experiences," says GM's Mary Barra. Read the whole story

Nissan increased its investment in NBA games by 65% year-over-year, while decreasing its men's college basketball outlay by 26%. Read the whole story

Kia is also launching a video series teaching consumers about common EV terms, charging infrastructure, maximizing battery life and range. Read the whole story

The companies have partnered for more than 20 years, making Mercedes-Benz one of the first automakers to offer SiriusXM on its vehicles. Read the whole story

Fans can try to scan the QR code located on Bubba Wallace's racecar for the chance to win a racing-themed can of Dr Pepper. Read the whole story

Two-thirds of Americans think of their vehicle as a friend, and one in four confessed to crying when parting with their car, per TrueCar. Read the whole story

The automaker created a video featuring professional drifter Vaughn Gittin Jr. along with Gittin's mom Dawn. Read the whole story

The animated movie features a flying version of Hyundai's Prophecy concept vehicle, a predecessor of the Ioniq 6. Read the whole story

Siding against Twitter owner Elon Musk, a court on Monday rejected his request to modify a court order that prevents him from tweeting about … Read the whole story

Epic Games and digital fashion company CLO Virtual Fashion have purchased shares in each other, furthering their investments in "convergence of fashion with entertainment … Read the whole story