Drive Time
"We've added voiceovers for our commercials with American accents," Hembrough tells "DriveTime." As a result, recognition, recall and consideration have risen dramatically. Read the whole story
The automaker announced today the creation of a brand marketing team and appointed Emilie Cotter to head it, effective immediately. Read the whole story
Megan Gillam is the new director, marketing strategy and operations at Kia America. Read the whole story
The creative debuts as Ford and the two other Detroit automakers continue to negotiate with the United Auto Workers for a new contract. Read the whole story
The automaker is often asked if the house is "real," which prompted the idea for the Zillow collaboration, Nissan's Marisstella Marinkovic tells "Marketing Daily." Read the whole story
GM's work with Google Cloud is "another example of our efforts to transform how customers engage with our products and services," says GM's Abbott. Read the whole story
At the conclusion of the two-day pop-up, there will be a musical performances by LUCIIA, who recently opened for Coldplay. Read the whole story
This year's "Mini Together" Oct. 21 event will feature an app-based adventure following a game board that includes a mix of tasks and trivia. Read the whole story
