Heidi Shaffer replaces Michael Sprague, who left the automaker several months ago to "pursue something more entrepreneurial," he tells "Marketing Daily." Read the whole story

The automaker offers a range of vehicles "featuring a diverse portfolio of electrified powertrains to best fit our customers' lifestyles," says Toyota's Mike Tripp. Read the whole story

The event gives 'Newsweek' a unique opportunity for its 2024 upfront paid-media pitches to automakers and agencies. Read the whole story

Consumers are willing to pay higher prices, but expect a premium experience, per Reputation's Joe Fuca. Read the whole story

The intersection of lifestyle and the latest offerings from top manufacturers will create a diverse, festival-like environment, per show organizers. Read the whole story

This is Autotrader's second campaign with Thompson, an extension of the brand creative and partnership that launched in 2021. Read the whole story

Anton Corbijn is turning Lamborghini's new super sports car, the Lamborghini Revuelto, into a rock star. Read the whole story

The company is always looking for new ways to reach customers, says American Honda's Jeremy McGuire. Read the whole story

"Keep Ukraine Moving," includes two massive billboards in Times Square that share the stories of Ukrainian drivers who support the war effort. Read the whole story

Local broadcast TV will see a modest 11% increase in 2024 to $23.8 billion, according to BIA Advisory Services, while local over-the-air platforms are … Read the whole story