Some GM workers posted their frustrations on social media, calling out the RTO mandate as unfair, ineffective and hypocritical. Read the whole story

Jones' blend of humor, authenticity and relatability will help the automaker to tell its unique story, says Mitsubishi's Kim Ito. Read the whole story

Toyota Motor North America is the first U.S. automaker to use the Uber and Uber Eats advertising platforms for branded content, per Uber. Read the whole story

Michel Poirer has a background in strategic planning, financial analysis, sales, distribution, marketing and promotional activities. Read the whole story

Turo has created five limited-edition "Elf"-themed cars for guests to book in NYC from Dec. 6 to 12. Read the whole story

The two brands will collaborate on a clothing collection as well as a Malbon Golf-themed 2024 Lexus GX. Read the whole story

Starting in the spring, GM and Pilot Travel Centers will introduce exclusive benefits for GM drivers, including the ability to reserve a charger, and … Read the whole story

ChatGPT was named fastest-growing brand of 2023, according to a Morning Consult report. Read the whole story

TV network and station execs love new ad categories. Over the last several years, they put a lot of promise into sports betting and … Read the whole story