Slashing costs without sufficient growth investment won't work for food or other CPG makers. Read the whole story
Among the trends: Consumers will come to expect products created just for them, like food products custom-made for their individual genetic makeup. Read the whole story
The new model centers on driving down acquisition costs, improving the experience for consumers, speeding products to market and improving services. Read the whole story
The CPG food giant looks to go beyond brand extensions to fuel growth with "disruptive" food innovations. Read the whole story
The now-released 30-second TV ad is barely less risque than the 'uncensored' 60-second, digital-only version. Read the whole story
A celeb who wouldn't have fit the brand's family-friendly image years back is the highlight of this unexpected spot. Read the whole story
"Net sales rose 24% to $2.71 billion, while organic sales were flat," according to one report. Read the whole story
Kombucha is among the fastest growing categories, with whopping 42% sales growth over 12 months. Read the whole story
Email marketers should feature popular benefits in both promotional and transactional messages, judging by a HelloWorld study. Read the whole story
Popular topics ranged from KFC's Colonel and Mrs. Butterworth dirty dancing to Mondelez restructuring its global marketing. Read the whole story
L'Oreal SA ranks second, according to CDP, which is now the official name of a nonprofit formerly known as the Carbon Disclosure Project. Read the whole story