CPG Insider
"Constructive disruption" -- including shift toward in-house ad creative -- is capstone of strategy finally moving the sales needle for P&G, according to COO. Read the whole story
A new video lets viewers feel the same bias that so many black men experience daily. Read the whole story
The effort draws attention to terms like "trashy" that have been used to describe both the line of canned margaritas and women. Read the whole story
The line will be sold only through nationwide retailer Sally Beauty and online. Read the whole story
The ad, hyping the Lime & Prickly Pear Cactus flavor, is titled "Summer, Meet Your Beer." Read the whole story
Coty, which purchased 43 Procter & Gamble beauty brands for $12.5 billion in 2015, laid out a four-year restructuring plan. Read the whole story
Target's move emphasizes its physical presence, especially its drive-up and order pick-up options. Read the whole story
While some influencers have been called out for photoshopping their post images to make them more appealing, this campaign aims to use photo editing … Read the whole story
Data points to long-form video (including Netflix), but not social video, replacing linear TV viewing, driving down overall video viewing times. Read the whole story
Emails with 'Prime Day' in the subject line greatly outperformed other holiday-themed emails last year. Read the whole story
