Planters' strategists chose to kill a fictitious icon for the sheer publicity of it. And they got tons --- until unreality intruded. Read the whole story
The announcement came less than a month after company launched two vegan varieties of its own toothpastes in Europe. Read the whole story
P&G's one-minute interactive ad, called "When We Come Together," will let viewers guide the action by voting online. Read the whole story
K-Y lube is inviting women to post selfies of their "resting pleasured face" -- that "that post-sex glow" -- to K-Y's Instagram account. Read the whole story
The campaign promotes snack "individualism," with a target audience that skews younger than some past Farm Rich campaigns. Read the whole story
Study: "Marketers should focus on triggers that motivate people to move from one stage to the next." Read the whole story
Putting local activation in the playbook for scoring on the Super Bowl hype before game day is how CPG brands are winning the Super … Read the whole story
Let's lay to rest those bad memories of Kraft's Super Bowl marketing stunt in January 2014, when Velveeta announced its inventory was running low. Read the whole story
Firms are largely failing to conduct A/B testing, and the complaint rate has gone up, SparkPost reports. Read the whole story