Ad, filmed in both color and black-and-white, shows players' sweat as bright orange -- the same orange used in the brand's logo. Read the whole story

The friends pose various questions to one another -- the same queries that appear on new limited-edition S.Pellegrino bottles. Read the whole story

Campaign plays off the similarities between shouts of "Gooooal!" during a soccer match and the beer's name. Read the whole story

Every product has a story worth telling, even on every grocery shelf. Kim Tipton reveals how commodity brands cut through the noise, work smarter … Read the whole story

The discussions between CEOs and CMOs are increasingly focused on metrics and performance, with less emphasis on strategy, according to the study. Read the whole story

Teremana partnered with social networking app Timeleft to connect small groups over drinks at participating bars and restaurants across the U.S. Read the whole story