CPG Insider
by Steve Ellwanger
Company's big insight: "Consumers are looking for flavor...people were really shopping based on 'is this Parmesan or cheddar, Asiago or pepper jack?'" Read the whole story
by P.J. Bednarski
"Words and feelings are not enough," the 75-second spot notes. "Choose action over observation. Choose progress over perfection." Read the whole story
by Steve Ellwanger
"Daily Yabba Dabba Doo" campaign used 23 parenting influencers who created 30 videos featuring activities that could be done with minimal adult supervision. Read the whole story
by Tanya Gazdik
The top five companies collectively have spent over $185 million to promote pet products year to date, per MediaRadar. Read the whole story
by Larissa Faw
Beverage brand Vita Coco pivoted original campaign to instead use its contracted OOH media to support its New York roots. Read the whole story
COMMENTARY
by Karlene Lukovitz
Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets will give CPGs access to closed-loop attribution. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Geico is the brand consumers most remember seeing in ads. AT&T is next, AKI Technologies reports. Read the whole story