Marketing CPG Weekly
Friday, June 26, 2020
  • Unilever Renaming Fair & Lovely Skin Cream As J&J Kills Two Products

    Unilever said it would remove all references to the words "fair/fairness," "white/whitening," "light/lightening" from its products' packaging and communications. Read the whole story

  • Bumble Bee Swats Mascot Horatio In Move To Wellness Positioning

    Company is eliminating bee image to create "a more culinary-forward and fish-forward idea in all of our Bumble Bee graphics." Read the whole story

  • Haagen-Dazs Says 'Don't Hold Back' In New Campaign

    The campaign represents the first major work from MDC Partners' Forsman & Bodenfors which won the brand's global creative account last year. Read the whole story

  • Bayer To Pay Up To $10.9B To Settle Roundup Claims

    Bayer did not admit liability or wrongdoing, maintains that independent studies show that the substance is safe to use, and will continue to market ... Read the whole story

  • Trigger-Happy: Automated Emails To Customers Outpull Batch-And-Blast

    Triggered emails produce higher click-through and conversion rates than batch sends, Blueshift reports. Read the whole story