CPG Insider
Could things go better with Coke Energy? We'll probably never know, given the news that Coca-Cola plans to discontinue Coke Energy in U.S. and Canada. Read the whole story
Colgate-Palmolive is out to rejuvenate Tom's of Maine with new products, packaging and marketing. It's also beta-testing a D2C launch. Read the whole story
New ad reassures guys to go "Wings Up" as they gain confidence they've chosen the right deodorant product. Read the whole story
There'll be red, white and blue designs for July 4, and winter holiday cans featuring Wilson, a one-and-a-half-year-old Saint Bernard from Colorado. Read the whole story
Women are retreating to the bathroom for "me time," from being on their phone (77%) to reading a book (30%). Read the whole story
Video spots, OOH ads answer the question: How many ways can you integrate the letters in a brand name like Aha into everyday conversation? Read the whole story
"We want to tap into our consumer's naturally optimistic mindset, and 'Sun's Up' does just that," says E. & J. Gallo's Brandon Lieb. Read the whole story
