CPG Insider
by Steve Ellwanger
Publisher Pride Media cites PepsiCo's Bubly and Mondelez' Oreo as marketing standouts for LGBTQ-sensitive campaigns. Read the whole story
by Les Luchter
Tums has teamed with spicy food connoisseur Sean Evans (YouTube's "Hot Ones") to promote foods "certified Tumsworthy." Read the whole story
by Steve Ellwanger
Brand is recognizing parlors as "The Heart Of Fun" and offering them financial assistance in the walkup to National Ice Cream Day, July 18. Read the whole story
by Steve Ellwanger
The slightly off-color national ad campaign touts the benefits of grass-fed beef to health and wellness seekers in search of better food choices. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
If Millennials have a signature food, then surely avocados would be it. But herein lies the opportunity, says Mission Produce head of marketing and … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I believe the best value in sports sponsorship is in direct commercial relationships with athletes themselves. Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
According to the Los Angeles Times, several trends fuel the unlikely resurrection of the long-loathed hashtag. The first is the rise of TikTok. Read the whole story