Marketing CPG Weekly
Friday, July 9, 2021

CPG Insider

Some CPG Brands Rate High In LGBTQ Allyship
by Steve Ellwanger

Publisher Pride Media cites PepsiCo's Bubly and Mondelez' Oreo as marketing standouts for LGBTQ-sensitive campaigns. Read the whole story

  • Too-Blatant Marketing Move? Tums Promotes Spicy Foods Consumption
    by Les Luchter

    Tums has teamed with spicy food connoisseur Sean Evans (YouTube's "Hot Ones") to promote foods "certified Tumsworthy." Read the whole story

  • Blue Bunny Teams With Designer Nate Berkus To Aid Ice Cream Parlors
    by Steve Ellwanger

    Brand is recognizing parlors as "The Heart Of Fun" and offering them financial assistance in the walkup to National Ice Cream Day, July 18. Read the whole story

  • Beef Snack Marketer Country Archer Rallies 'Grassholes'
    by Steve Ellwanger

    The slightly off-color national ad campaign touts the benefits of grass-fed beef to health and wellness seekers in search of better food choices. Read the whole story

  • COMMENTARY
    Mission's Mission: Making Produce A CPG
    by Steve Smith, Staff Writer

    If Millennials have a signature food, then surely avocados would be it. But herein lies the opportunity, says Mission Produce head of marketing and … Read the whole story

  • COMMENTARY
    Athletes Make Us Rethink Sports Sponsorship
    by Maarten Albarda, Featured Contributor

    I believe the best value in sports sponsorship is in direct commercial relationships with athletes themselves. Read the whole story

  • COMMENTARY
    Teens Make Hashtags #CoolAgain
    by Aaron Paquette, Columnist

    According to the Los Angeles Times, several trends fuel the unlikely resurrection of the long-loathed hashtag. The first is the rise of TikTok. Read the whole story