Reed's was early into the "real" ingredient space with its Reed's and Virgil's brands of ginger ale, ginger beer and other sodas. Read the whole story
"We're improving the efficiency of our advertising investments, bringing some media planning work in-house," said outgoing CEO David Taylor. Read the whole story
Study say pods leak untreated PVA into the environment; ACI claims the films enclosing cleaning pods "dissolve completely" in washing machines. Read the whole story
Toilet paper and paper towels remain the most coveted items, as U.S. media coverage of recent major crisis events has driven Americans to stockpile … Read the whole story
Ad focuses on people "getting things done that they want to get done" while munching on Simple Mills snacks, says senior brand manager. Read the whole story
"Why do you always have to change things?" Avocados From Mexico's VP of marketing & innovation, Ivonne Kinser, was asked that by a boss … Read the whole story