Hershey's should pay about $1.2 billion for Dot's Homestyle Pretzels brand along with manufacturer Pretzels Inc. Read the whole story

Coca-Cola introduced the 'Real Magic' brand platform in late September. It is the first new global brand platform for Coke since 2016. Read the whole story

Nielsen One was characterized as a "streaming-first orientation" because of increasing demand from advertisers. Read the whole story

The flagship beer, Modelo Especial is the number-two-ranked beer in U.S. in dollar sales, according to marketing research firm IRI. Read the whole story

The holding company has formed a dedicated unit, OpenX, to service the assignment as global marketing network partner. Read the whole story

The ad industry revision comes as U.S. consumer price inflation hits a 31-year high in October. Read the whole story