Marketing CPG Weekly
Friday, May 27, 2022
  • Calvin Klein, L'Oreal Tap New CMOs

    PVH Corp. has named Jonathan Bottomley its global chief marketing officer for Calvin Klein. He joins from Boll & Branch, a D2C bedding company. Read the whole story

  • Marketers Jump On Memorial Day Bandwagon

    Mtn Dew will Venmo $20 to the first 5,000 Twitter users who show that they didn't catch a fish this Memorial Day weekend. Read the whole story

  • 3 Cheers For Beers, Queers, Memorial Day

    Miller Lite has published a book, "Beers and Queer History," which tells the stories of 10 iconic gay bars across the country. Read the whole story

  • Doritos, MAC Cosmetics, BarkBox Enter The 'Stranger Things' World

    New subscribers to BarkBox will receive a box containing "Stranger Things" dog treats and a variety of toys named after series characters and creatures. Read the whole story

  • Keystone, Busch Beers Court Rural America

    Keystone Light launched a :15 spot, "Bar Barn," in which a man welcomes friends to his barn, which includes a bar and neon signs. Read the whole story