Mondelez paid $2.9 billion for Clif Bar, which reportedly holds the #1 position in the U.S. protein and energy bar market. Read the whole story

84-year-old Kraft Macaroni & Cheese is changing its name to "Kraft Mac & Cheese" and rolling out a new logo and noodle smile. Read the whole story

Simply Spiked Lemonade is an offshoot of Coke's Simply, which is simply the number one SOFT lemonade brand in America. Read the whole story

Ad uses side-by-side product images to pit Save A Lot's house brands against higher-priced national-brand competitors. Read the whole story

As part of the arrangement Instacart is developing plans to work within Omni's data gathering "clean rooms" to provide enhanced media planning and measurement … Read the whole story

Nestle has been testing mono sound and digitally compressed video on mobile, and found these factors made zero difference in performance, while reducing carbon … Read the whole story