Keurig Dr Pepper just reached a deal to acquire the global distribution rights to the non-alcoholic, ready-to-drink cocktail brand Atypique. Read the whole story

"I wanted a totally different approach to hydration -- definitely staying away from the peak-performance aspect that's really flooding the market," says CMO. Read the whole story

Charmin's "Roll it Back, Everybody" commercial, featuring the brand's talking bear family, placed second and "led to a strong purchase intent," noted iSpot. Read the whole story

Launched in the United States last fall, Nutrl is a premium brand in the distilled hard-seltzer space, and leading vodka soda in Canada. Read the whole story

Unilever's capsule brands -- known variously as Dirt Is Good, Persil, Skip and OMO -- are now available packaged in plastic-free, cardboard containers. Read the whole story

Kinder Bueno chocolate bar took over two New York stations, giving out 500 Visa gift cards each worth $50 toward gas. Read the whole story