The company now offers approximately 40 SKUs-down from more than 150 a year ago. Read the whole story

Mtn Dew was the subject of the #1 most-read story, about the exclusive launch of Mtn Dew Legend at Buffalo Wild Wings sports bars. Read the whole story

Consumers expect beauty brands to offer self-care, wellness and a sense of play -- as well as more evidence that they work. Read the whole story

Nature Made is switching to an emotional, lifestyle-based ad approach instead of its previous pharmacist testimonials about product benefits. Read the whole story

In its third go-round with the popular food influencer, the retailer expands into grocery products -- including plant-based "meats." Read the whole story

You can observe "Dry January" but still use vodka, says the lifestyle expert in this tongue-in-cheek spot. Read the whole story

10-year-old nonprofit Veganuary aims to get people to pledge to a vegan diet in January "and beyond." Read the whole story