CPG Insider
by Steve Ellwanger
Since 2019, beer has led non-alcohol beverage sales with about 89% of the category, followed by wine (10%) and spirits (1%) in retail channels tracked by NielsenIQ. Read the whole story
by Steve Ellwanger
"Start Your Legacy" campaign includes contest awarding $15,000 each to 15 entrepreneurs who make a "positive impact in [their] community." Read the whole story
by Steve Ellwanger
Creative consists of visuals of people experiencing the Alps, accompanied by sounds designed to trigger autonomous sensory meridian response (ASMR). Read the whole story
by Les Luchter
Caregivers experienced a 36% increase in their well-being -- measured by special headsets -- after hearing about their value as a caregiver. Read the whole story
by Steve Ellwanger
Company cited a decline in the popularity of the keto diet and retail distribution as reasons for the $156.6 million write-down. Read the whole story
by Steve Ellwanger
"Celsius is now the second largest energy drink brand with a 19.1% share of the energy category," said CEO John Fieldly. #1 brand? Monster. Read the whole story
by Todd Wasserman
Right-wingers are waging a harassment campaign against The Miller Lite "Bad $#!T to Good $#!T" ad for being too "woke." Read the whole story
by Steve Ellwanger
Waterdrop's first U.S. campaign casts sugar and single-use plastic bottles as villains, featuring humans trapped in soda-filled bottles. Read the whole story
by Steve Ellwanger
Pernod alleges that Bacardi uses implied claims that mislead consumers into thinking Bacardi's Havana Club rum is made in Cuba -- when it's not. Read the whole story