As sales slip and investors agitate, the world's biggest chip brand gets a makeover built on real potatoes and fueled by real pressure. Read the whole story

The L'Oreal-owned brand is banking on the league's outsized digital engagement. Read the whole story

One spot finds Carell using mugs and coffee spoons as percussive instruments to become a "coffee maestro." Read the whole story

Brand founders and "Always Sunny..." stars spearhead a spot asking viewers to commit to IRL gatherings. Read the whole story

Leading up to the announcement, speculation swirled that James could address concerns about whether he would step away from the NBA. Read the whole story

Brand Keys' latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names. Read the whole story

CMO: "We're leaning into what the younger, sport-inspired consumer in Canada is passionate about: athletes and of course, hockey." Read the whole story

Efforts include a glow-in-the-dark bottle decorated with a skeleton and "FearFest: Bacardi" on AMC network. Read the whole story