CPG Insider
by Danielle Oster, Staff Writer
"We need to diversify where people are drinking craft beer and what that looks like," said New England Brewing Company's Jamal Robinson. Read the whole story
by Les Luchter
The humorous "Toxic Therapy from Your Vape" campaign shows a vape device dispensing really, really bad advice. Read the whole story
by Danielle Oster
When the seltzer brand is White Claw, a Nails.INC polish set inspired by the brand's flavors can be a fitting tie-in. Read the whole story
by Danielle Oster
The limited-edition Coffee mate product, officially launching in January, will see brand donning the Plastics' official color for Wednesdays: pink. Read the whole story
by Sarah Mahoney
The Gomez-backed Rare Beauty line is donating 100% of sales to recognize World Mental Health Day on Oct. 10. Read the whole story
by Danielle Oster
Pure Joy, an homage to company founder Joy Morton, includes "a noticeable punch of salt that blends well with an overall sweet, smooth backbone." Read the whole story
by Les Luchter
Halls partners with rapper Latto to pen "pep talks" on many of its wrappers, with messages like "belief in relief." Read the whole story
by Danielle Oster
The Irish American Whiskey brand founded by Charlie Day, Glenn Howerton, and Rob McElhenney is rolling out at bars across the country. Read the whole story
by Danielle Oster
The campaign, featuring actress Aubrey Plaza, highlights a drink in which Cointreau is a central ingredient: the cosmopolitan. Read the whole story