The company's Q3 earnings report topped analyst expectations, largely due to the growth of Zero Sugar and Diet Coke brands. Read the whole story

Ads featuring the cranberry-stealing "Cranpus" character are running across social media, streaming TV and digital. Read the whole story

Why marketers give up on advertising too soon -- and other P&G ad rules to live by. Read the whole story

The new C4 Ultimate Energy Sour Blue Razzilla flavor will be promoted with a multiplatform campaign. Read the whole story

Generative search is rewriting the rules of visibility -- and CMOs who can't "talk to the algorithm" risk getting left behind. Read the whole story

The "Trick & Treat" pouch takes a brand trait Capri Sun is notorious for, and leans into it for comedic effect. Read the whole story

Recent pop-up included custom cocktails, oversize beer pong, 818 merch, and an Uber Eats food truck. Read the whole story

Campari America's Allison Varone joins Brand Insider to talk Aperol, Espolon, and the art of building brands that earn memories-not just media. From spritz … Read the whole story