CPG Insider
by Sarah Mahoney, Staff Writer
Archer's "Stick to Real" bets on Hulu, humor, and ingredient transparency over preachy wellness. Read the whole story
by Danielle Oster
The college football season campaign kicks off with a TV spot as well as packaging, experiential, and shopper marketing activations. Read the whole story
by Tanya Gazdik
A national campaign will celebrate the human-pet bond. The deal also includes co-branded merchandise and retail promotions. Read the whole story
by Teresa Buyikian
The cans are "a nod to a 0-0 tennis score," and also celebrate fans' beverage moderation during the U.S. Open. Read the whole story
by Danielle Oster
In the hero ad, parents turn to "The Wise One" (a kid in a treehouse) for guidance. Read the whole story
by Teresa Buyikian
The Western-themed artwork is painted with "a custom watercolor blend" made with Coors Banquet beer. Read the whole story
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by Fern Siegel
The creative is the first work since Rethink New York was named AOR. Read the whole story
by Les Luchter
Brand celebrates National TP Day with 24-hour blitz of digital billboards nationwide -- including locations where leading TP brands are based. Read the whole story
by Sarah Mahoney
The brand's new global ambassador will star in a campaign honoring hair pros. Read the whole story
by Teresa Buyikian
The Last Serve Bar will serve sample-sized versions of the brand's U.S. Open signature cocktail, the Honey Deuce. Read the whole story