Hermes' new store is a sign of just how powerfully D2C-inspired experiences are reshaping retail. Read the whole story
Concert-goers have special "storefront" on Amazon site to shop for what they need for the festival, and have it delivered to them there. Read the whole story
The combo of TV and AM/FM radio generated about twice the lift for D2C brands as ads running on Facebook and Google. Read the whole story
D2C brands are made for mass reach marketing. Their savvy for turning owned, earned and paid media into news heightens their memorability. Read the whole story
TV advertising campaigns are now well within reach for DTC brands. But merely plunging into TV is not enough to be successful. Read the whole story
Among the tips: Prioritize audio quality, and create a consistent schedule for releasing new episodes. Read the whole story
But less than half of CPG decision-makers in one study plan to significantly increase e-business investments over the next three years. Read the whole story
Trust is more important than content in driving readership and opens, PowerInbox finds. Read the whole story
Dentsu finds that only 41% feel their personal information is safe. And many have tried to reduce their online footprint. Read the whole story