D2C FYI
Disruptor brands are the biggest news in search this year, according to Captify's Anand Siddiqui. "They're not trying to do this one-size-fits-all thing." Read the whole story
RTR Kids is scheduled to begin April 16, initially offering girls' duds from sizes 3Y to 12Y. Read the whole story
DTC consumers spend 13 hours per week watching live or on-demand streaming TV -- 70% more vs. time spent on social media. Read the whole story
90% of girls in study prefer to shop in physical stores for beauty products -- but 80% do online research. Glossier makes top 10. Read the whole story
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"Ghost profiles" set up by fraudsters are designed to generate fake traffic, despite happening within supposedly safer walled-garden social media. Read the whole story
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Take a hint from the late Bill Jayme: Reward prospects for their reading or viewing time. Read the whole story
More is being spent on omnichannel integration, and less on outside agencies, Litmus reports. Read the whole story
More than 325,000 retailers are expected to adopt AI technology by 2023. Spending for this year is estimated at $3.6 billion. Read the whole story
- COMMENTARY
Half of all small businesses say social is their leading marketing expense, a DesignRush study reports. Read the whole story
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The IBM study shows that even companies that have a plan fail to test it, and that almost half are not fully complying with … Read the whole story
