D2C Insider
Airbnb announced a dramatic increase in its luxury travel offerings -- and a campaign to "bridge generational divides within the LGBTQ+ community." Read the whole story
The protest was organized after CEO Niraj Shah said Wayfair would not stop selling to BCFS, a government contractor. Read the whole story
The event's original intent was to drive Prime membership, but Prime Day now eclipses Black Friday and Cyber Monday. Read the whole story
The company introduced a line of self-care products designed just for athletes. Read the whole story
Target's move emphasizes its physical presence, especially its drive-up and order pick-up options. Read the whole story
- COMMENTARY
By integrating with content that consumers crave, whether on social, out-of-home or TV, and producing content worthy of craving, D2C brands become storytelling masters. Read the whole story
NPD found that 60% of digital food orders arrive via mobile apps. Convenience drives online orders, but rewards and discounts are also inducements. Read the whole story
- COMMENTARY
Cart abandonment emails do best in several metrics, but not all, a Bluecore study finds. Read the whole story
The important of building relationships, followed by positive site experiences, is key to sustaining long-term consumer satisfaction. Read the whole story
