D2C Insider
Why had my first reaction to the ad been "meh," when so many right-thinking Twitter wags were screaming? Read the whole story
The D2C company is opening pop-up perfume stores in some Nordstrom stores to sell its Glossier You fragrance. Read the whole story
The online retailer is supporting its Toys for Tots charitable effort with a TV spot and a microsite. Read the whole story
COMMENTARYMadison Square Garden's Tom Dinneny says the company can pivot more quickly and cleanly with email. Read the whole story
Litmus says its technology will recommend testing based on account-specific analytics data. Read the whole story
Omnisend claims SMS campaigns drew higher open and purchase rates than email. Read the whole story
COMMENTARYThe bevels and chisels trend creates a flat image that looks real enough to touch. Read the whole story
Retail deliveries by drone are expected to provide rapid service and allow retailers to access customers in remote areas. Read the whole story
A study by Adthena of consumers ages 18-24 finds Gen Zers are overwhelmingly savvy about sponsored search ads, use ad blockers and have had … Read the whole story
- COMMENTARY
Shoppers are drawn to discounts, but emails must be focused. Consumers are more likely to respond to emails with single product promotions, SubjectLine.com reports. Read the whole story
