Study Finds Gen Zers Search-Savvy, Influenced By Social Media
- by Joe Mandese @mp_joemandese, December 9, 2019
Marketers and agencies may need to adjust their search and social media strategies when considering the awareness and behaviors of Gen Z consumers, according to findings of study of consumers age 18-24 released today by Adthena.
The study finds Gen Zers are overwhelmingly savvy about sponsored search ads, use ad …
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