Resale isn't a trend anymore. It's the way young consumers insist on shopping. Read the whole story
Study: "Marketers should focus on triggers that motivate people to move from one stage to the next." Read the whole story
"Millennials are seeking brands that share their values and speak to them directly in a personalized manner," says Roth's Paul Zaffaroni. Read the whole story
The DMA reports that almost half of respondents in a recent study chose email -- but many marketing messages are just not useful. Read the whole story
The company helps users exercise the right to be forgotten under the GDPR, it says. Read the whole story
Only 34% of firms with loyalty programs are using data to find like-minded customers, PDI finds. Read the whole story