D2C Insider
by Sarah Mahoney, Staff Writer
New risk-detection test offers information about what to do if users are at risk for certain cancers or heart disease. Read the whole story
by Tanya Gazdik
The promotion is tied to DSC's new Grounds Keeper Ball Spray, which sold out two weeks after it debuted. Read the whole story
COMMENTARY
by Steve Ellwanger
Company advertises on radio, which "offers intimacy by our ability to deliver the Skura Style story in our own voice," says co-founder Linda Sawyer. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"We're using this time to learn attribution methods and what Facebook advertising actually drives... and see what other channels we could try." Read the whole story
by Sarah Mahoney
While consumers are watching their budget, they're also more impulsive, with 35% calling themselves impulse shoppers, up from 28% in 2019. Read the whole story
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by Ray Schultz
The automation tool offers branding and mapping features that enable easier follow-up on abandoned carts and email newsletters, Mailchimp claims. Read the whole story
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by Ray Schultz
A lead-generation tool from Fastbase can provide prospect names for email marketing based on geography and other criteria, the company says. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most B2B buyers are shifting their wallet share -- both a risk and an opportunity for vendors, Pros.com reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most Americans have been affected by COVID-19 in some way, and this has influenced their buying choices both in B2B and B2C, Bospar reports. Read the whole story