D2C Insider
Freshly CEO Michael Wystrach tells D2C FYI how consumers are changing, and what the merger with Nestle means. Read the whole story
The company learned that micro-influencers -- those with fewer than 10,000 followers -- can have a different kind of impact than celebrities do. Read the whole story
One of Etsy's spots, called "Nana," focuses on grandparents unable to be with family. Read the whole story
The transaction marks the first North American M&A deal for the burgeoning European holding company which owns commerce shop Pathfinder23, creative agency Life on … Read the whole story
- COMMENTARY
Many B2C businesses are adding a D2C channel to their business. Some businesses are favoring D2C marketing exclusively due to higher margins. Read the whole story
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Email clicks fell, but other metrics rose in Q3. And SMS results are up, Omnisend reports. Read the whole story
- COMMENTARY
CDPs provide many benefits, and that's why almost two-thirds of companies with $50 million in revenue have them, London Research and BlueVenn say. Read the whole story
- COMMENTARY
Almost half of U.S. brands are falling back on 'safe,' robotic corporate-speak," Schwa reports. Read the whole story
