Most consumers are satisfied, but still desire better integration between the online and in-store experience, Tango reports. Read the whole story

A majority of companies polled say they know more about their customers than they did last year, Insightly and Zogby Analytics report. Read the whole story

Over half of Gen Z shoppers are less loyal to brands now than before the pandemic, and most are willing to try new brands, … Read the whole story

Upper-income households are more likely to trust brands with their personal data, GfK reports. Read the whole story

Most marketers say they are effective in delivering a pleasing customer experience, but some suffer from lack of time and resources, Ascend2 reports. Read the whole story