D2C Insider
Like the TV show, new ad focuses on ideas that are "nothing" -- until dreamers tap into Fiverr's freelance network. Read the whole story
Results "highlight Amazon's willingness to sacrifice near-term profitability in pursuit of long-term customer/merchant loyalty," notes one analyst. Read the whole story
For a refundable $200, consumers receive kit with three center stone settings, three ring mountings and a ring sizer. Read the whole story
Among ideas spurred by the pandemic: holiday DoppelDrinker campaign, where brand created cut-outs of folks who couldn't be there in person. Read the whole story
- COMMENTARY
Retailers err by basing emails on spending patterns, two professors write in "Harvard Business Review." Read the whole story
- COMMENTARY
Litmus State of Email Survey finds increasing use of automation and a robust email budget picture. Read the whole story
- COMMENTARY
B2C and mid-market brands are most likely to optimize their emails for dark mode, Pathwire and Ascend2 report. Read the whole story
