D2C Insider
by Sarah Mahoney, Staff Writer
Campaign tweaks brand's "buy one, give one" stance for more seasonal spirit, and its push to "become a premium basics brand" with expanded offerings. Read the whole story
by Sarah Mahoney
Wayfair is also exploring physical retail by testing "a number of formats," according to CEO Niraj Shah. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most firms are using personalization, but many admit they need to get better at it, Ascend2 reports. Read the whole story
COMMENTARY
by Darwin Liu
For example: Double (or triple) counting a conversion. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Consumers want to know return policies up front, Narvar reports. That's a challenge for email marketing teams. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most email marketers agree that Black Friday promotions generate an increase in ROI. But frequency is critical, Pathwire and Ascend2 report. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Employees using their company emails for personal activities poses both marketing and corporate security risks, SailPoint Technologies reports. Read the whole story