D2C Insider
by Sarah Mahoney, Staff Writer
"Our unique business model isn't unique any longer," says Glenn Pajarito, Casper's vice president of brand and creative. Read the whole story
by Sarah Mahoney
If you think America's "return to work" looks unpredictable, the "return to working out" is even murkier. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most feel that their companies are not investing in data technology, Pathlight reports. Read the whole story
by Todd Wasserman
In fact, this spot shows instructors aiming to motivate everybody from football players to medieval peasants. Read the whole story
by Ray Schultz
April showed a slight decline in ecommerce pricing and lower growth compared to March. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Marketing leaders also gripe that more time is spent accessing data than using it to make decisions, Adverity reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Content delivery ranks low, but firms are using high tech to create products and improve the customer experience. Read the whole story
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by Ray Schultz
New tools support transactional email, pop-ups and other types of marketing, firm says. Read the whole story