D2C Insider
After disappointing earnings and a gloomy forecast, the once-sizzling stylish tech brand took the shears to its workforce. Read the whole story
It announced a new try-on feature for its shoes, using AR lens -- plus the opening of its first in-person Amazon Style store. Read the whole story
Citing a rapidly changing direct-to-consumer marketplace, Bombas said it is leaning on data to drive its growth. Read the whole story
Brands hope to improve their customer experience and improve personalization by exploring new channels, according to a study from Productsup, conducted by Forrester. Read the whole story
But Nicole Simpson, newly appointed director of diversity, equity and inclusion at the agency Rapp, says brands shouldn't be afraid to try. Read the whole story
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Personalized emails resonated most with consumers, judging by the results, Moengage reports. Read the whole story
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Digital fatigue is causing many B2B brands to consider physical mail. But many lack the systems to support direct mail personalization, Read the whole story
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But they are turned off when emailed too often, Movable Ink reports. Read the whole story
