Marketing D2C Weekly
Tuesday, July 5, 2022

D2C Insider

SCOTUS Sets Off D2C Marketing Scramble In Massive Birth Control Biz
by Sarah Mahoney, Staff Writer

Stix, Prjkt Ruby and Favor are among companies going on offense with efforts mostly aimed at boosting the sale of emergency contraception. Read the whole story

  • H-E-B Beats Amazon In Online Grocery Sales
    by Sarah Mahoney

    H-E-B's strength shows that regional retailers can do a great deal to differentiate themselves online, building simple and easy-to-use tools for online shoppers, says … Read the whole story

  • Lindsay Lohan Is 'Unexpected' Star Of Allbirds Campaign For Eco-Friendly Running Shoe
    by Todd Wasserman

    Lohan says she has never been a runner, so the choice was unexpected, and adds that the eco-friendly shoes are made with natural material, … Read the whole story

  • Beyond Performance - Next-Gen Brand Building
    by Lisa Singer

    The all digital wireless carrier, Visible, developed a top to bottom approach for market infiltration via data and market research. The challenger brand's head … Read the whole story

  • COMMENTARY
    Finicky ROI: Email Is Not The Top Channel For SMBs
    by Ray Schultz, Columnist

    Email is tied for second with content marketing as the leading ROI producer, with social in first place, Pipedrive reports. Read the whole story

  • COMMENTARY
    Data Detour: Lack Of Teamwork Impairs Both Access And Marketing At Most Firms
    by Ray Schultz, Columnist

    Almost all companies want to make better use of existing data -- but struggle to share it across departments, Forrester and Amperity report. Read the whole story